Marketing wins outweigh limited economic benefits for city, province and Oilers, according to U of A sports management researchers.
If Edmonton is selected as one of the two host cities for the 2020 NHL playoffs, the big winners will be the province's health-care system and its ability to attract talent, according to a pair of University of Alberta sports management researchers.
However, with no fans in the stands and participants all but quarantined to their rooms, the economic benefit is thought to be insignificant.
So why bother lobbying the NHL to be a host city?
“Outsiders are going to say, ‘Look at Alberta’s ability to handle this pandemic,’ and that is great for the province from a marketing standpoint,” said sports marketing professor Marvin Washington.
He said people looking to change locations for work before the COVID-19 pandemic wouldn’t give health care a second thought.
“Now you're thinking about health care in terms of, can I get teste...