How students and Trioova founders accomplished one of the greatest entrepreneurial challenges.


Making the “business pivot”—changing the company concept in response to market feedback—is hard even for experienced entrepreneurs.

“You’ve put your heart and soul into a business and then you realize that for whatever reason, it’s just not viable. What do you do?” asked Arden Tse, manager of the University of Alberta’s Venture Mentoring Service in the Office of Advancement. “Switching directions takes a lot of courage.”

But that’s just what the founder of Trioova, second-year MBA student Luke Butterworth, did in the summer of 2017—giving up more than a year’s worth of time and money on what he believed, at the time, to be the best way to fill a major gap in the health-care system.

“Trioova began as a software platform that would connect disability insurers and employer groups with health professionals through an e-referral s...


RSS feed - Headlines (opens in new window) View all headlines - Headlines

New degree in fashion business management launches this fall

First such BSc program offered in Western Canada opens new doors to leadership in fashion industry.

Students interested in the business of designing and producing clothing and textiles can now earn a bachelor of science degree in that discipline at the University of Alberta, beginning in September

UAlberta fashion app designers seal deal for ‘Pitch Perfect 3’

Style-conscious app lets anyone put together a look fit for a Hollywood star.

A fashion-forward app developed by a University of Alberta trio has made it big in Hollywood. Nelo, which bills itself as the “Home of Hollywood Fashion,” has been licensed by

Canadians are most active women entrepreneurs in the world

Women in Canada more likely to open their own businesses than in any other nation, according to global report.

Canadian women are starting businesses at a higher rate than their counterparts in all other G20 countries, according to a new global report published today. “Canada has seen a surge of

Cattle delayed a weekend before slaughter produce lower-grade meat

Processing backups can cut value of beef by as much as 30 per cent.

When cattle arrive at a slaughterhouse on a Friday but are held for processing until Monday, they have an increased incidence of producing tough, low-grade meat, new research shows. “It can

How barley is expected to benefit from climate change

Warmer weather to have positive impact on global beef industry.

Alberta’s most important feed crop for beef production will benefit from warmer temperatures and increased humidity, and so will the beef industry, new University of Alberta research

How two UAlberta researchers are introducing water testing ‘in a box’ to Canada’s rural market

Roshan Water Solutions was born out of UAlberta student research, accelerated by mentorship and supported by new streams of funding.

The last thing small-town utility officers and farmers across Canada take for granted is clean water. But the current process for testing town water, well water and other livestock water supply

COMMENTARY || Enabling innovation: Lessons from Crystal Pepsi

Turns out developing a product is the easy part, getting people to buy requires an 'enabler.'

We tend to think that innovation is driven by new discoveries or advances in technology. Yet the problem with new products is often not an engineering challenge, but a psychological one. In fact,

Social media’s impact on businesses far greater than believed

UAlberta research shows for the first time how organizations can deal with heightened online emotions effectively.

Businesses should confidently respond to upset customers expressing opinions online with equally emotive language that resonates with them, according to a Alberta School of Business

Minimum wage increase contributing to job losses, says U of A economist

Report states increase is too much too soon, while proponent argues earning a living wage will pull many out of poverty.

Alberta’s new minimum wage—which rose $1.40 on Oct. 1 to $13.60—could end up hurting those it is most meant to help, says a UAlberta economist. In a report released last week

UPDATED: Four UAlberta students launch bong crowdfunding

Will the innovative engineering and modern design smoke out the competition in cannabis accessory market?

Simon Grigenas, a fourth-year University of Alberta business student and medical marijuana user, had had it with conventional bongs. UPDATE: The entrepreneurs’ crowdfunding launch has

How a pair of UAlberta engineering students intend to conquer the competitive cosmetics industry

They have a good product, but now they need money to scale up and go big in a highly competitive industry.

Some of the most powerful businesses have humble beginnings. Mattel came to be in a garage. Facebook in a dorm room. And if UAlberta engineering students Akash Gupta and Sravya Kalyanapu achieve the