Changes in how different groups use social media could create new "digital divides," says communications researcher.
For years, Facebook grew in size and influence at a staggering rate. But recent reports suggest its hold on users—particularly in the developed world—may be weakening.
Globally, Facebook’s user numbers continue to rise steadily as more people in the developing world connect. In the United States, two in three adults use Facebook but that number has not changed for the past two years. In particular, the number of U.S. teens using Facebook is in decline.
According to the non-partisan Pew Research Center, 71 per cent of U.S. teens who are online used Facebook in 2015. Now, barely half say they do. Among those who remain, an increasing proportion seem to be trying to minimize their Facebook use, even as their use of other social media platforms such as Instagram appears to be on the rise.
As a researcher who studies the “digit...